Leica and Panasonic join forces in “L squared technology” for future cameras

Panasonic and Leica Camera AG have announced that both companies have reached an agreement for a new comprehensive business alliance. Both companies have agreed to increasingly bundle their core competencies and to develop new technologies and solutions resulting from this collaboration under the name of “L² Technology” (L squared Technology) which symbolically uses the two “Ls” of  Leica and Lumix in their marketing activities going forward.

(Image credit: Leica / Panasonic)

L² Technology will unify the strengths of Leica and Lumix, and be a symbol of the collaboration by combining the technologies and know-how of the two companies in the fields of new camera and lens products and next generation software, and create technologies and solutions that deliver new value in the new era. 

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