GWEN Stefani’s $160million business empire has never stopped growing since the pop star rose to fame in the 1990s as she’s dabbled in music, fashion, beauty, and more.
The Voice coach has had her eyes on growing her businesses in recent years, including her GXVE Beauty and L.A.M.B. cosmetics brands, Harajuku Lovers perfume line, music production company, and more.
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Over the years, Gwen, 53, has incorporated several businesses, filed 33 trademarks, and released four studio albums.
The U.S. Sun is giving a look inside some of Gwen’s lesser-known hustles.
BOMBSHELL BEAUTY
Gwen made her way into the beauty industry by launching her well-known makeup line GXVE Beauty, which is carried by Sephora.
However, GXVE exists under the umbrella of her beauty company LAMB-GRS LLC, which hosts several of her cosmetic business endeavors.
LAMB-GRS LLC was incorporated in 2002, and is the host for the pop star’s beauty companies including L.A.M.B., GX by Gwen Stefani, and P8NT-GRS LCC.
The beauty and fashion mogul’s lines have produced handbags, hair accessories, clothing, charms, towels, fragrances, cosmetics, makeup brushes, and more.
SMELLING SWEET
In 2005, Gwen switched gears and incorporated Harajuku Lovers LLC, starting her own perfume line.
The name of the perfume company references the pop star’s song Harajuku Girls which was included in her studio album Love. Angel. Music. Baby. released in 2004.
18 years later, Gwen’s perfume line is still going strong.
Various scents can still be purchased on Walmart and Amazon ranging from $20 to $46 a bottle.
WORKIN’ WITH GWEN
Nearly a decade later, in 2015 Gwen incorporated a music production company called Break Out My Cocoon LLC.
The company produced her 2016 studio album This is What the Truth Feels Like.
Gwen’s Holiday special and fourth studio album You Make It Feel Like Christmas was executively produced by Stefani and Busbee.
All four of her albums were released with Interscope Records.
HELLA GOOD FINANCES!
Gwen has also grown her wealth by opening stock companies.
She incorporated Red Flags Fly, Inc., in 2015.
The stock corporation includes a trademark image of a cartoon triangle flag on a pole.
Bubble letter writing on the brand image reads: “Red Flags Fly.”
The logo was registered for a trademark in 2018.
In 2012, Gwen incorporated a company titled Mells Lane, LLC, but it is now terminated.
EYE SPY
After nearly 20 years of successful business, Gwen isn’t ready to slow down.
The U.S. Sun previously reported the pop star filed a trademark for a new eyeliner called Classic Meow.
Gwen filed the trademark on May 31, 2023 under her business GS Beauty, LLC.
The description of the trademark reads: “G & S Cosmetics; Eyeliner.”
The Voice judge already has an eyeliner for her beauty line GXVE Beauty called Line It Up.
Sephora carries the brand and asks for $20 per pencil.
It’s unclear if Gwen’s new eyeliner Classic Meow is going to replace the Line It Up or if it’s going to be an addition to the line.
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